Applications of Language Studies
A semiannual International Research Journal

Culinary Cultural Exchange in the Digital Age: Evaluating Instagram’s Integrated Translation in Sharing Persian Food Recipes

Articles in Press

Document Type : Original Article

Author

Nazanin Asadi

MA student in Translation Studies, Department of English Translation, Faculty of Persian Literature and Foreign Languages, Allameh Tabataba’i University, Tehran, Iran

10.22034/jals.2026.2065756.1090
Abstract
Social media platforms such as Instagram have changed the way that culinary information is shared globally. These platforms contain culturally rich information that is difficult to translate. Therefore, the question that arises in culinary translation is reliance on linguistic accuracy or cultural preservation. To resolve the so-called binary, some translation tools have been proposed. In this study, Instagram’s integrated translation has been investigated in the context of Persian recipes on social media. The present paper is based on Reiss’s Holistic Model and Newmark’s CSI translation strategies. The aim of this research is to provide an analysis of these translations to see whether or not they preserve cultural subtleties in the target audience. In order to do this descriptive, analytical, and qualitative investigation, Persian source texts have been compared and contrasted with English target texts. Source text data have been obtained from Persian recipes on Instagram and target text data have been collected from Instagram’s integrated translations. The results revealed that while Instagram excel in translating textual content, it often struggle with preserving cultural nuances, prioritizing linguistic fidelity over cultural sensitivity. These findings exhibit better ways of combining AI and human efforts to render cultural exchanges more precise and culturally relevant.

Keywords

Social Media
AI Translation
Artificial Intelligence
Cultural Specific Items
Digital Culinary Exchanges
Subjects
Applications of Language Studies

Articles in Press, Accepted Manuscript
Available Online from 31 May 2026

  • Receive Date 13 July 2025
  • Revise Date 22 September 2025
  • Accept Date 31 May 2026

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